Course Schedule - Fall Semester 2024

     

Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

MGMT 709 001 (CRN: 17329)

DATA-DRIVEN MARKETING

Long Title: DATA-DRIVEN MARKETING
Department: Management
Instructor: Gopalakrishnan, Arun
Meetings:
6:30PM - 8:00PM R (31-OCT-2024 - 31-OCT-2024) 
8:00AM - 12:30PM S (9-NOV-2024 - 9-NOV-2024) 
6:30PM - 8:00PM R (14-NOV-2024 - 14-NOV-2024) 
6:30PM - 8:00PM R (21-NOV-2024 - 21-NOV-2024) 
8:00AM - 12:30PM S (7-DEC-2024 - 7-DEC-2024) 
6:30PM - 8:00PM R (12-DEC-2024 - 12-DEC-2024) 
Part of Term: MBA Term II
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA Hybrid
MBA for Professional Extended
MBA for Online Program
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 45
Section Enrolled: 13
Enrollment data as of: 17-JUN-2024 1:52AM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: Introduction to key data-driven marketing concepts and both qualitative and quantitative tools that underly marketing strategy and tactics - including product, price, promotions, and place (4P's).