Course Schedule - Fall Semester 2024

     

Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

MGMT 686 001 (CRN: 17293)

INTRO TO MARKETING RESEARCH

Long Title: INTRODUCTION TO MARKETING RESEARCH
Department: Management
Instructor: Porter, Constance
Meetings:
1:30PM - 6:30PM S (31-AUG-2024 - 31-AUG-2024) 
7:30AM - 12:30PM S (14-SEP-2024 - 14-SEP-2024) 
1:30PM - 6:30PM S (28-SEP-2024 - 28-SEP-2024) 
7:30AM - 12:30PM S (12-OCT-2024 - 12-OCT-2024) 
Part of Term: MBA Weekend Term 1
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA Hybrid
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 45
Section Enrolled: 28
Enrollment data as of: 17-JUN-2024 3:26AM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: Students will learn the most common methods managers use to gain insight about customers and markets as well as the objectives/advantages/disadvantages associated with different research designs such as qualitative methods, surveys and experiments. Students will not learn specific analytic methods but rather how to design studies to yield valid results.