Course Schedule - Fall Semester 2024

     

Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

MGMT 683 001 (CRN: 17292)

INTRODUCTION TO BRAND STRATEGY

Long Title: INTRODUCTION TO BRAND STRATEGY
Department: Management
Instructor: Clark, Kathleen
Meetings:
6:15PM - 9:30PM R (7-NOV-2024 - 7-NOV-2024) 
8:00AM - 6:00PM S (16-NOV-2024 - 16-NOV-2024) 
6:15PM - 9:30PM R (5-DEC-2024 - 5-DEC-2024) 
Part of Term: MBA ILE K
Grade Mode: Standard Letter
Course Type: Intensive Learning Experience
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: .75
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA Hybrid
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 0 (permission required)
Section Enrolled: 44
Enrollment data as of: 17-JUN-2024 2:11AM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: Introduction to Brand Strategy is designed to introduce students to core branding concepts through case analysis (done out of class) and branding exercises completed in class within brand teams including: brand audit, brand positioning, brand platform. Brand strategy elements to be introduced include: choice between branded house vs house of brands; sponsored and endorsed brands; brand architecture and brand portfolio; brand equity. Mutually Exclusive: Cannot register for MGMT 683 if student has credit for MGMT 684.