Course Schedule - Fall Semester 2024

     

Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

MGMT 580 001 (CRN: 17159)

MARKETING

Long Title: MARKETING
Department: Management
Instructor: Putnam-Farr, Nell
Meetings:
8:00AM - 9:30AM MW (26-AUG-2024 - 7-OCT-2024) 
8:00AM - 9:30AM MW (28-OCT-2024 - 9-DEC-2024) 
Part of Term: MBA Full Term
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 0 (permission required)
Section Enrolled: 0
Enrollment data as of: 21-JUN-2024 7:37PM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: Introduction to the key concepts underlying the function of marketing and its interaction with other functions in a business enterprise. Explores marketing's role in defining, creating, and communicating value to customers. Primarily case-based with capstone simulation exercise, providing a foundation for advanced course work in marketing. Required for MBA.