Course Schedule - Spring Semester 2024


Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

BUSI 432 001 (CRN: 23359)


Department: Business
Instructor: Windsor, Duane
Meeting: 9:25AM - 10:40AM TR (8-JAN-2024 - 19-APR-2024) 
Part of Term: Full Term
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Course Materials: Rice Campus Store
Must be enrolled in one of the following Level(s):
Undergraduate Professional
Visiting Undergraduate
Prerequisites: BUSI 390
Section Max Enrollment: 65
Section Enrolled: 37
Enrollment data as of: 17-APR-2024 11:42AM
Additional Fees: None
Final Exam: No Final Exam
Final Exam Time:
2:00PM - 5:00PM F
Description: External stakeholders, ethical concerns, and sustainability issues increasingly pressure executives to address the social and environmental impact of their companies’ operations. As a result, an organization’s success does not only depend on its strategic repertoire within a given market, but also on its non-market strategies. By proactively engaging with non-governmental organizations (NGOs), the media, governments, and other external stakeholders, firms can shape their non-market environment to simultaneously achieve a competitive advantage as well as to enhance their positive social impact. The goal of this course is to provide you with analytical tools that help managers assess a firm’s broader environment and make decisions that are beneficial for the firm and for society at large.