Course Schedule and Catalog
Course Schedule - Spring Semester 2023
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 709 902 (CRN: 24834)
DATA-DRIVEN MARKETING
Long Title: DATA-DRIVEN MARKETING
Department: Management
Instructor: Gopalakrishnan, Arun
Meeting: 8:30PM - 10:00PM T (3-JAN-2023 - 31-JAN-2023)
Part of Term: MBA Quad Term 1
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Online
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Online Program
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 0 (permission required)
Section Enrolled: 1
Enrollment data as of: 29-APR-2024 11:22PM
Final Exam: GR Course-Dept Schedules Exam
Description: Introduction to key data-driven marketing concepts and both qualitative and quantitative tools that underly marketing strategy and tactics - including product, price, promotions, and place (4P's).