Course Schedule and Catalog
Course Schedule - Fall Semester 2022
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
BUSI 711 901 (CRN: 14672)
DATA-DRIVEN MARKETING I
Long Title: DATA-DRIVEN MARKETING I
Department: Business
Instructor: Gopalakrishnan, Arun
Meeting: 6:30PM - 8:00PM M (22-AUG-2022 - 7-OCT-2022)
Part of Term: 1st Half of Full Term
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Online
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Level(s):
Graduate
Must be enrolled in one of the following Degree(s):
Master of Data Science
Section Max Enrollment: 20
Section Enrolled: 11
Enrollment data as of: 19-MAR-2025 4:13AM
Final Exam: GR Course-Dept Schedules Exam
Description: Introduction to the key concepts underlying the function of marketing and its interaction with other functions in a business enterprise. Explores marketing's role in defining, creating, and communicating value to customers.