Course Schedule and Catalog
Course Schedule - Fall Semester 2022
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
BUSI 712 001 (CRN: 13618)
DATA-DRIVEN MARKETING II
Long Title: DATA-DRIVEN MARKETING II
Department: Business
Instructor: Gopalakrishnan, Arun
Meeting: 10:50AM - 12:05PM TR (12-OCT-2022 - 2-DEC-2022)
Part of Term: 2nd Half of Full Term
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Level(s):
Graduate
Must be enrolled in one of the following Degree(s):
Master of Data Science
Section Max Enrollment: 30
Section Enrolled: 20
Enrollment data as of: 15-MAR-2025 9:17PM
Final Exam: GR Course-Dept Schedules Exam
Description: This course will leverage quantitative marketing analysis for important marketing problems such as churn forecasting, customer equity, targeting, identifying key dimensions of customer preferences, new product development, segmentation, and perceptual maps.