Course Schedule - Fall Semester 2021

     

MGMT 580 003 (CRN: 14703)

MARKETING

Long Title: MARKETING
Department: Management
Instructor: Putnam-Farr, Nell
Meetings:
12:30PM - 2:00PM TR TBA TBA (24-AUG-2021 - 30-SEP-2021) 
12:30PM - 2:00PM TR TBA TBA (26-OCT-2021 - 7-DEC-2021) 
Session: MBA Full Term
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Online Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 0 (permission required)
Section Enrolled: 52
Enrollment data as of: 27-JUL-2021 1:31AM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: Introduction to the key concepts underlying the function of marketing and its interaction with other functions in a business enterprise. Explores marketing's role in defining, creating, and communicating value to customers. Primarily case-based with capstone simulation exercise, providing a foundation for advanced course work in marketing. Required for MBA.