Course Schedule - Fall Semester 2021

     

BUSI 712 001 (CRN: 14672)

QUANTITATIVE MARKETING

Long Title: QUANTITATIVE MARKETING
Department: Business
Instructor: Gopalakrishnan, Arun
Meeting: 10:50AM - 12:05PM TR MCN 317 (13-OCT-2021 - 3-DEC-2021) 
Session: 2nd Half of Full Term
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Level(s):
Graduate
Must be enrolled in one of the following Degree(s):
Master of Data Science
Section Max Enrollment: 30
Section Enrolled: 22
Enrollment data as of: 15-OCT-2021 3:53PM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: This course will leverage quantitative marketing analysis for important marketing problems such as churn forecasting, customer equity, targeting, identifying key dimensions of customer preferences, new product development, segmentation, and perceptual maps.