Course Schedule - Fall Semester 2021

     

MGMT 683 001 (CRN: 14663)

INTRODUCTION TO BRAND STRATEGY

Long Title: INTRODUCTION TO BRAND STRATEGY
Department: Management
Instructor: Clark, Kathleen H.
Meetings:
6:15PM - 9:30PM R TBA TBA (9-SEP-2021 - 9-SEP-2021) 
8:00AM - 6:00PM S TBA TBA (18-SEP-2021 - 18-SEP-2021) 
6:15PM - 9:30PM R TBA TBA (30-SEP-2021 - 30-SEP-2021) 
Session: MBA ILE I
Grade Mode: Standard Letter
Course Type: Intensive Learning Experience
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: .75
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 45
Section Enrolled: 7
Enrollment data as of: 29-JUL-2021 5:31PM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: Introduction to Brand Strategy is designed to introduce students to core branding concepts through case analysis (done out of class) and branding exercises completed in class within brand teams including: brand audit, brand positioning, brand platform. Brand strategy elements to be introduced include: choice between branded house vs house of brands; sponsored and endorsed brands; brand architecture and brand portfolio; brand equity. Mutually Exclusive: Cannot register for MGMT 683 if student has credit for MGMT 684.