Course Schedule - Fall Semester 2021

     

MGMT 960 001 (CRN: 14552)

STRATEGIC INNOVATION MGMT

Long Title: STRATEGIC INNOVATION MANAGEMENT
Department: Management
Instructor: Li, Haiyang
Meetings:
10:30AM - 12:30PM F TBA TBA (22-OCT-2021 - 22-OCT-2021) 
1:30PM - 6:00PM F TBA TBA (22-OCT-2021 - 22-OCT-2021) 
8:00AM - 12:30PM F TBA TBA (5-NOV-2021 - 5-NOV-2021) 
1:30PM - 6:00PM F TBA TBA (19-NOV-2021 - 19-NOV-2021) 
8:00AM - 12:30PM F TBA TBA (3-DEC-2021 - 3-DEC-2021) 
Session: MBA Weekend Term 2
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA - Executive Program
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 36
Section Enrolled: 22
Enrollment data as of: 27-JUL-2021 12:15AM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: Innovation is critical for firms to achieve better performance and sustainable competitive advantage. However, the management of innovation is inherently difficult and risky because customer demand and preferences change quickly and technological changes are highly unpredictable and thus most new products and technologies are not a commercial success. This course is designed to help executives apply the key strategic management frameworks and concepts to address important challenges they face in innovation management: How to manage market uncertainty, technological uncertainty and competitive volatility? what are the enemies of innovation in both new ventures and successful established firms? How to build strategic alliances for technology/product innovation? And how to manage innovation in the global market?