Course Schedule - Fall Semester 2021

     

MGMT 707 001 (CRN: 14523)

ADVANCED MARKETING RESEARCH

Long Title: ADVANCED MARKETING RESEARCH
Department: Management
Instructor: Gopalakrishnan, Arun
Meeting: 12:30PM - 2:00PM TR TBA TBA (26-OCT-2021 - 7-DEC-2021) 
Session: MBA Term II
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 36
Section Enrolled: 14
Enrollment data as of: 29-JUL-2021 5:56PM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: Students focus on conjoint analysis, a state-of-the-art method for discovering consumer preferences. This framework enables a quantitative approach to new product design that encompasses analysis of market share, segmentation, targeting, and positioning. In this project-based course, student teams design a set of new product concepts using conjoint analysis, analyze related survey data, and present a data-driven strategic marketing plan for their chosen concept.