Course Schedule - Fall Semester 2021

     

MGMT 686 002 (CRN: 14521)

INTRO TO MARKETING RESEARCH

Long Title: INTRODUCTION TO MARKETING RESEARCH
Department: Management
Instructor: Porter, Constance E.
Meetings:
1:30PM - 6:30PM S TBA TBA (28-AUG-2021 - 28-AUG-2021) 
7:30AM - 12:30PM S TBA TBA (11-SEP-2021 - 11-SEP-2021) 
1:30PM - 6:30PM S TBA TBA (25-SEP-2021 - 25-SEP-2021) 
7:30AM - 12:30PM S TBA TBA (9-OCT-2021 - 9-OCT-2021) 
Session: MBA Weekend Term 1
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 36
Section Enrolled: 13
Enrollment data as of: 29-JUL-2021 3:51PM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: Students will learn the most common methods managers use to gain insight about customers and markets as well as the objectives/advantages/disadvantages associated with different research designs such as qualitative methods, surveys and experiments. Students will not learn specific analytic methods but rather how to design studies to yield valid results.