Course Schedule - Fall Semester 2021

     

MGMT 680 002 (CRN: 14509)

CUSTOMER LIFETIME VALUE

Long Title: CUSTOMER LIFETIME VALUE
Department: Management
Instructor: Gopalakrishnan, Arun
Meeting: 6:15PM - 9:30PM MW TBA TBA (2-AUG-2021 - 18-AUG-2021) 
Session: MBA Term 0
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 65
Section Enrolled: 38
Enrollment data as of: 29-JUL-2021 5:59PM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: Customer Lifetime Value (CLV) is a metric of burgeoning interest for firms, venture capitalists, financial analysts, and marketers. In this course, students learn how to build powerful and predictive data-driven CLV models. Topics covered include valuing firm equity using customer data, using RFM segmentation for direct marketing, customer acquisition and retention, and measuring the impact of a loyalty program.