Course Schedule - Fall Semester 2021

     

Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

MGMT 680 001 (CRN: 14508)

CUSTOMER LIFETIME VALUE

Long Title: CUSTOMER LIFETIME VALUE
Department: Management
Instructor: Gopalakrishnan, Arun
Meeting: 12:30PM - 2:00PM TR (24-AUG-2021 - 30-SEP-2021) 
Part of Term: MBA Term I
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 45
Section Enrolled: 23
Enrollment data as of: 21-MAY-2024 2:57PM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: Customer Lifetime Value (CLV) is a metric of burgeoning interest for firms, venture capitalists, financial analysts, and marketers. In this course, students learn how to build powerful and predictive data-driven CLV models. Topics covered include valuing firm equity using customer data, using RFM segmentation for direct marketing, customer acquisition and retention, and measuring the impact of a loyalty program.