Course Schedule - Fall Semester 2021

     

Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

BUSI 711 001 (CRN: 13466)

FOUNDATIONS OF MARKETING

Long Title: FOUNDATIONS OF MARKETING
Department: Business
Instructor: Gopalakrishnan, Arun
Meeting: 10:50AM - 12:05PM TR (23-AUG-2021 - 8-OCT-2021) 
Part of Term: 1st Half of Full Term
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Level(s):
Graduate
Must be enrolled in one of the following Degree(s):
Master of Data Science
Section Max Enrollment: 30
Section Enrolled: 22
Enrollment data as of: 16-JUL-2024 7:06AM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: Introduction to the key concepts underlying the function of marketing and its interaction with other functions in a business enterprise. Explores marketing's role in defining, creating, and communicating value to customers.