Course Schedule - Fall Semester 2021

     

BUSI 711 001 (CRN: 13466)

FOUNDATIONS OF MARKETING

Long Title: FOUNDATIONS OF MARKETING
Department: Business
Instructor: Gopalakrishnan, Arun
Meeting: 10:50AM - 12:05PM TR MCN 317 (23-AUG-2021 - 8-OCT-2021) 
Session: 1st Half of Full Term
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Level(s):
Graduate
Must be enrolled in one of the following Degree(s):
Master of Data Science
Section Max Enrollment: 30
Section Enrolled: 22
Enrollment data as of: 15-OCT-2021 3:17PM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: Introduction to the key concepts underlying the function of marketing and its interaction with other functions in a business enterprise. Explores marketing's role in defining, creating, and communicating value to customers.