Course Schedule - Fall Semester 2020

     

MGMT 684 903 (CRN: 16431)

BRAND STRATEGY

Long Title: BRAND STRATEGY
Department: Management
Instructor: Clark, Kathleen H.
Meeting: 6:30PM - 8:00PM T FULLY ONLINE (10-NOV-2020 - 8-DEC-2020) 
Session: MBA Quad Term 2
Grade Mode: Standard Letter
Course Type: Lecture/Laboratory
Language of Instruction: Taught in English
Method of Instruction: Online
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA for Online Program
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 0 (permission required)
Section Enrolled: 0
Enrollment data as of: 1-FEB-2023 4:26PM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: The Brand Strategy course is designed to build on your first-year MBA marketing course and will explore the elements of brand strategy to build capabilities on brand management and how brands drive business strategy and long-term value: what it is, what it is not, how to manage, execute, measure and value.