Course Schedule and Catalog
Course Schedule - Fall Semester 2020
MGMT 684 901 (CRN: 16152)
BRAND STRATEGY
Long Title: BRAND STRATEGY
Department: Management
Instructors:
Meetings:
4:00PM - 5:30PM F FULLY ONLINE (31-JUL-2020 - 31-JUL-2020)
4:00PM - 5:30PM F FULLY ONLINE (7-AUG-2020 - 7-AUG-2020)
4:00PM - 5:30PM F FULLY ONLINE (14-AUG-2020 - 14-AUG-2020)
4:00PM - 5:30PM F FULLY ONLINE (28-AUG-2020 - 28-AUG-2020)
4:00PM - 5:30PM F FULLY ONLINE (11-SEP-2020 - 11-SEP-2020)
Session: MBA Weekend Term 0
Grade Mode: Standard Letter
Course Type: Lecture/Laboratory
Language of Instruction: Taught in English
Method of Instruction: Online
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 20
Section Enrolled: 20
Enrollment data as of: 8-FEB-2023 1:57PM
Final Exam: GR Course-Dept Schedules Exam
Description: The Brand Strategy course is designed to build on your first-year MBA marketing course and will explore the elements of brand strategy to build capabilities on brand management and how brands drive business strategy and long-term value: what it is, what it is not, how to manage, execute, measure and value.