Course Schedule and Catalog
Course Schedule - Fall Semester 2020
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 684 901 (CRN: 16152)
BRAND STRATEGY
Long Title: BRAND STRATEGY
Department: Management
Instructors:
Meetings:
4:00PM - 5:30PM F (31-JUL-2020 - 31-JUL-2020)
4:00PM - 5:30PM F (7-AUG-2020 - 7-AUG-2020)
4:00PM - 5:30PM F (14-AUG-2020 - 14-AUG-2020)
4:00PM - 5:30PM F (28-AUG-2020 - 28-AUG-2020)
4:00PM - 5:30PM F (11-SEP-2020 - 11-SEP-2020)
Part of Term: MBA Weekend Term 0
Grade Mode: Standard Letter
Course Type: Lecture/Laboratory
Language of Instruction: Taught in English
Method of Instruction: Online
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 20
Section Enrolled: 20
Enrollment data as of: 4-JUL-2025 12:53AM
Final Exam: GR Course-Dept Schedules Exam
Description: The Brand Strategy course is designed to build on your first-year MBA marketing course and will explore the elements of brand strategy to build capabilities on brand management and how brands drive business strategy and long-term value: what it is, what it is not, how to manage, execute, measure and value.