Course Schedule - Fall Semester 2020

     

MGMT 701 001 (CRN: 15816)

MARKETING EXPERIMENTATION

Long Title: MARKETING EXPERIMENTATION
Department: Management
Instructor: Putnam-Farr, Nell
Meeting: 2:10PM - 3:40PM MW MCN 212 (26-OCT-2020 - 7-DEC-2020) 
Session: MBA Term II
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 36
Section Enrolled: 13
Enrollment data as of: 1-FEB-2023 4:49PM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: This course will focus on gathering interpretable and actionable information from your customers via experiments and surveys. The first part of the course will focus on measurements: what you want versus what you can get. Then we will run actual surveys or online experiments and present the outcomes.