Course Schedule - Fall Semester 2020


MGMT 960 901 (CRN: 15797)


Department: Management
Instructor: Li, Haiyang
10:30AM - 12:30PM F MCN 318 (23-OCT-2020 - 23-OCT-2020) 
1:30PM - 6:00PM F MCN 318 (23-OCT-2020 - 23-OCT-2020) 
8:00AM - 12:30PM F MCN 318 (6-NOV-2020 - 6-NOV-2020) 
1:30PM - 6:00PM F MCN 318 (20-NOV-2020 - 20-NOV-2020) 
8:00AM - 12:30PM F TBA TBA (4-DEC-2020 - 4-DEC-2020) 
Session: MBA Weekend Term 2
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Online
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Must be enrolled in one of the following Program(s):
MBA - Executive Program
Must be enrolled in one of the following Level(s):
Graduate Quadmester
Section Max Enrollment: 65
Section Enrolled: 22
Enrollment data as of: 1-FEB-2023 4:35PM
Additional Fees: None
Final Exam: GR Course-Dept Schedules Exam
Description: Innovation is critical for firms to achieve better performance and sustainable competitive advantage. However, the management of innovation is inherently difficult and risky because customer demand and preferences change quickly and technological changes are highly unpredictable and thus most new products and technologies are not a commercial success. This course is designed to help executives apply the key strategic management frameworks and concepts to address important challenges they face in innovation management: How to manage market uncertainty, technological uncertainty and competitive volatility? what are the enemies of innovation in both new ventures and successful established firms? How to build strategic alliances for technology/product innovation? And how to manage innovation in the global market?