Course Schedule and Catalog
Course Schedule - Fall Semester 2020
MGMT 686 901 (CRN: 15776)
INTRO TO MARKETING RESEARCH
Long Title: INTRODUCTION TO MARKETING RESEARCH
Department: Management
Instructor: Porter, Constance
Meeting: 6:15PM - 9:30PM T TBA TBA (25-AUG-2020 - 29-SEP-2020)
Session: MBA Term I
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Online
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 36
Section Enrolled: 12
Enrollment data as of: 2-DEC-2023 2:48AM
Final Exam: GR Course-Dept Schedules Exam
Description: Students will learn the most common methods managers use to gain insight about customers and markets as well as the objectives/advantages/disadvantages associated with different research designs such as qualitative methods, surveys and experiments. Students will not learn specific analytic methods but rather how to design studies to yield valid results.