Course Schedule - Spring Semester 2020

     

MGMT 682 901 (CRN: 24485)

PRICING STRATEGIES

Long Title: PRICING STRATEGIES
Department: Management
Instructor: Dholakia, Utpal M.
Meeting: 6:30PM - 8:00PM T TBA TBA (7-JAN-2020 - 4-FEB-2020) 
Session: MBA Weekend Term 1
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Online
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA for Online Program
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 0 (permission required)
Section Enrolled: 0
Enrollment data as of: 26-JUN-2022 4:05AM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: Study of the paradigm that success of a product lies not only in its acceptance by the end consumer but also in how it is priced and how it reaches the intended consumer, with emphasis on understanding and analyzing the issues, problems, and opportunities characteristic of the channel relationship and of the various faces of pricing. Repeatable for Credit.