Course Schedule - Spring Semester 2020

     

Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

MGMT 735 001 (CRN: 24304)

MARKETING LAB

Long Title: MARKETING LAB
Department: Management
Instructor: Porter, Constance
Meeting:  (21-JAN-2020 - 30-APR-2020) 
Part of Term: MBA Full Term
Grade Mode: Standard Letter
Course Type: Laboratory
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5 TO 3
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Prerequisites: MGMT 580 OR MGMP 580 OR MGMW 580 OR MGMT 880
Section Max Enrollment: 0 (permission required) Instructor Permission Required
Section Enrolled: 7
Enrollment data as of: 14-APR-2024 9:58PM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: This course affords students the opportunity to apply their academic marketing knowledge to a real-world project, in a consultative role with a firm that serves as the client/project sponsor. Clients represent a variety of industries and challenge their student-managed teams to address a focused and strategically important marketing-related problem. In addition to core marketing, students must have taken at least one marketing elective. Repeatable for Credit.