Course Schedule and Catalog
Course Schedule - Spring Semester 2020
MGMT 735 001 (CRN: 24304)
MARKETING LAB
Long Title: MARKETING LAB
Department: Management
Instructor: Porter, Constance
Meeting: TBA TBA (21-JAN-2020 - 30-APR-2020)
Session: MBA Full Term
Grade Mode: Standard Letter
Course Type: Laboratory
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5 TO 3
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Prerequisites: MGMT 580 OR MGMP 580 OR MGMW 580 OR MGMT 880
Section Max Enrollment: 0 (permission required) Instructor Permission Required
Section Enrolled: 7
Enrollment data as of: 29-NOV-2023 12:58PM
Final Exam: GR Course-Dept Schedules Exam
Description: This course affords students the opportunity to apply their academic marketing knowledge to a real-world project, in a consultative role with a firm that serves as the client/project sponsor. Clients represent a variety of industries and challenge their student-managed teams to address a focused and strategically important marketing-related problem. In addition to core marketing, students must have taken at least one marketing elective. Repeatable for Credit.