Course Schedule - Spring Semester 2020

     

MGMT 880 001 (CRN: 24289)

STRATEGIC MARKETING

Long Title: STRATEGIC MARKETING
Department: Management
Instructor: Westbrook, Robert A.
Meetings:
8:00AM - 12:30PM F MCN 314 (10-JAN-2020 - 10-JAN-2020) 
8:00AM - 12:30PM S MCN 314 (25-JAN-2020 - 25-JAN-2020) 
8:00AM - 12:30PM S MCN 314 (8-FEB-2020 - 8-FEB-2020) 
8:00AM - 12:30PM F MCN 314 (21-FEB-2020 - 21-FEB-2020) 
8:00AM - 12:30PM F MCN 314 (6-MAR-2020 - 6-MAR-2020) 
8:00AM - 12:30PM F TBA TBA (20-MAR-2020 - 20-MAR-2020) 
8:00AM - 12:30PM S MCN 314 (4-APR-2020 - 4-APR-2020) 
8:00AM - 12:30PM S MCN 314 (18-APR-2020 - 18-APR-2020) 
8:00AM - 12:30PM S MCN 314 (2-MAY-2020 - 2-MAY-2020) 
Session: MBA D
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA - Executive Program
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 0 (permission required)
Section Enrolled: 60
Enrollment data as of: 3-JUL-2022 9:19AM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: Introduction to the key concepts and perspectives underlying the function of marketing in a business enterprise. Emphasis is placed on strategic marketing issues and the formulation of marketing strategies. Includes value proposition; customer & market analysis; segmentation & targeting; product strategy; branding; pricing strategy; marketing channels; marketing communication and selling. Lectures and extensive analysis of marketing management case studies.