Course Schedule - Spring Semester 2020

     

MGMT 686 001 (CRN: 24244)

INTRO TO MARKETING RESEARCH

Long Title: INTRODUCTION TO MARKETING RESEARCH
Department: Management
Instructor: Porter, Constance E.
Meeting: 2:15PM - 3:45PM MW MCN 312 (16-MAR-2020 - 23-APR-2020) 
Session: MBA Term II
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 65
Section Enrolled: 37
Enrollment data as of: 3-JUL-2022 10:46AM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: Students will learn the most common methods managers use to gain insight about customers and markets as well as the objectives/advantages/disadvantages associated with different research designs such as qualitative methods, surveys and experiments. Students will not learn specific analytic methods but rather how to design studies to yield valid results.