Course Schedule - Spring Semester 2020

     

Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

MGMT 684 001 (CRN: 24208)

BRAND STRATEGY

Long Title: BRAND STRATEGY
Department: Management
Instructor: Clark, Kathleen
Meeting: 4:00PM - 5:30PM MW (21-JAN-2020 - 2-MAR-2020) 
Part of Term: MBA Term I
Grade Mode: Standard Letter
Course Type: Lecture/Laboratory
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA for Online Program
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 65
Section Enrolled: 56
Enrollment data as of: 20-MAY-2024 4:26AM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: The Brand Strategy course is designed to build on your first-year MBA marketing course and will explore the elements of brand strategy to build capabilities on brand management and how brands drive business strategy and long-term value: what it is, what it is not, how to manage, execute, measure and value.