Course Schedule - Spring Semester 2020

     

MGMT 684 001 (CRN: 24208)

BRAND STRATEGY

Long Title: BRAND STRATEGY
Department: Management
Instructor: Clark, Kathleen H.
Meeting: 4:00PM - 5:30PM MW MCN 314 (21-JAN-2020 - 2-MAR-2020) 
Session: MBA Term I
Grade Mode: Standard Letter
Course Type: Lecture/Laboratory
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA for Online Program
Must be enrolled in one of the following Level(s):
Graduate
Graduate Quadmester
Section Max Enrollment: 65
Section Enrolled: 56
Enrollment data as of: 3-JUL-2022 10:04AM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: The Brand Strategy course is designed to build on your first-year MBA marketing course and will explore the elements of brand strategy to build capabilities on brand management and how brands drive business strategy and long-term value: what it is, what it is not, how to manage, execute, measure and value.