Course Schedule - Spring Semester 2020

     

Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

BUSI 380 001 (CRN: 20265)

MARKETING

Long Title: MARKETING
Department: Business
Instructor: Chung, Jaeyeon
Meeting: 1:00PM - 2:15PM TR (13-JAN-2020 - 24-APR-2020) 
Part of Term: Full Term
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Distribution Group: Distribution Group II
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Level(s):
Undergraduate Professional
Visiting Undergraduate
Undergraduate
Prerequisites: (STAT 280 OR STAT 305 OR STAT 310 OR STAT 312 OR STAT 315 OR DSCI 301 OR ECON 307 OR POLI 395 OR PSYC 339) AND (ECON 100 OR ECON 200)
Section Max Enrollment: 65
Section Enrolled: 59
Enrollment data as of: 16-JUL-2024 11:28AM
 
Additional Fees: None
 
Final Exam: Scheduled Final Exam-Dept Room
Final Exam Time:
3-MAY-2020  
2:00PM - 5:00PM U
 
Description: Introduces the role of marketing in organizations and the principal marketing decisions facing management. Topics include marketing planning and strategy; segmentation and targeting; understanding customer buying behavior; behavioral economics; development and management of products and services; branding; channels of distribution; sales; digital marketing, advertising and promotional methods; pricing strategy; and the development of integrated marketing strategies.