Course Schedule - Fall Semester 2019


MGMT 960 001 (CRN: 14224)


Department: Management
Instructor: Li, Haiyang
8:00AM - 12:30PM F MCN 312 (25-OCT-2019 - 25-OCT-2019) 
1:30PM - 3:30PM F MCN 312 (25-OCT-2019 - 25-OCT-2019) 
1:30PM - 6:00PM F MCN 312 (8-NOV-2019 - 8-NOV-2019) 
1:30PM - 6:00PM F MCN 312 (22-NOV-2019 - 22-NOV-2019) 
8:00AM - 12:30PM F MCN 312 (6-DEC-2019 - 6-DEC-2019) 
Session: PMBA Second Year 6
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Must be enrolled in one of the following Program(s):
MBA - Executive Program
Must be enrolled in one of the following Level(s):
Section Max Enrollment: 65
Section Enrolled: 41
Enrollment data as of: 3-OCT-2023 7:29PM
Additional Fees: None
Final Exam: GR Course-Dept Schedules Exam
Description: Innovation is critical for firms to achieve better performance and sustainable competitive advantage. However, the management of innovation is inherently difficult and risky because customer demand and preferences change quickly and technological changes are highly unpredictable and thus most new products and technologies are not a commercial success. This course is designed to help executives apply the key strategic management frameworks and concepts to address important challenges they face in innovation management: How to manage market uncertainty, technological uncertainty and competitive volatility? what are the enemies of innovation in both new ventures and successful established firms? How to build strategic alliances for technology/product innovation? And how to manage innovation in the global market?