Course Schedule and Catalog
Course Schedule - Fall Semester 2019
MGMT 701 001 (CRN: 14153)
MARKETING EXPERIMENTATION
Long Title: MARKETING EXPERIMENTATION
Department: Management
Instructor: Putnam-Farr, Nell
Meeting: 2:15PM - 3:45PM MW MCN 317 (28-OCT-2019 - 10-DEC-2019)
Session: MBA Term II
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 36
Section Enrolled: 24
Enrollment data as of: 27-SEP-2023 3:19AM
Final Exam: GR Course-Dept Schedules Exam
Description: This course will focus on gathering interpretable and actionable information from your customers via experiments and surveys. The first part of the course will focus on measurements: what you want versus what you can get. Then we will run actual surveys or online experiments and present the outcomes.