Course Schedule and Catalog
Course Schedule - Fall Semester 2019
MGMT 681 001 (CRN: 14151)
MANAGING CUSTOMER PERCEPTIONS
Long Title: MANAGING CUSTOMER PERCEPTIONS
Department: Management
Instructor: Kalra, Ajay
Meeting: 12:30PM - 2:00PM TR MCN 318 (28-OCT-2019 - 10-DEC-2019)
Session: MBA Term II
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 65
Section Enrolled: 37
Enrollment data as of: 3-OCT-2023 6:58PM
Final Exam: GR Course-Dept Schedules Exam
Description: This course is designed to offer you an overview of the major principles of persuasion. The emphasis will be on developing a marketing communications approach that will fit into a firms’ marketing program. The course will cover how to set effective communication objectives, decide what to communicate and how to develop a message execution approach.