Course Schedule and Catalog
Course Schedule - Fall Semester 2019
MGMT 686 001 (CRN: 14105)
INTRO TO MARKETING RESEARCH
Long Title: INTRODUCTION TO MARKETING RESEARCH
Department: Management
Instructor: Porter, Constance
Meeting: 6:15PM - 9:30PM T MCN 317 (27-AUG-2019 - 1-OCT-2019)
Session: PMBA Term I
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 36
Section Enrolled: 17
Enrollment data as of: 3-OCT-2023 7:53PM
Final Exam: GR Course-Dept Schedules Exam
Description: Students will learn the most common methods managers use to gain insight about customers and markets as well as the objectives/advantages/disadvantages associated with different research designs such as qualitative methods, surveys and experiments. Students will not learn specific analytic methods but rather how to design studies to yield valid results.