Course Schedule and Catalog
Course Schedule - Fall Semester 2019
MGMT 681 002 (CRN: 14103)
MANAGING CUSTOMER PERCEPTIONS
Long Title: MANAGING CUSTOMER PERCEPTIONS
Department: Management
Instructor: Kalra, Ajay
Meetings:
6:15PM - 9:30PM W MCN 312 (30-OCT-2019 - 4-DEC-2019)
6:15PM - 9:30PM M MCN 312 (9-DEC-2019 - 9-DEC-2019)
Session: MBA Term II
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 36
Section Enrolled: 21
Enrollment data as of: 3-OCT-2023 8:12PM
Final Exam: GR Course-Dept Schedules Exam
Description: This course is designed to offer you an overview of the major principles of persuasion. The emphasis will be on developing a marketing communications approach that will fit into a firms’ marketing program. The course will cover how to set effective communication objectives, decide what to communicate and how to develop a message execution approach.