Course Schedule - Spring Semester 2019


MGMP 580 001 (CRN: 26465)


Department: Management
Instructor: Porter, Constance E.
Meeting: 6:15PM - 9:30PM M MCN 212 (7-JAN-2019 - 25-MAR-2019) 
Session: PMBA First Year 1
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Course Materials: Rice Campus Store
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
Must be enrolled in one of the following Level(s):
Section Max Enrollment: 0 (permission required)
Section Enrolled: 64
Enrollment data as of: 16-AUG-2022 8:10AM
Additional Fees: None
Final Exam: GR Course-Dept Schedules Exam
Description: In this practically oriented, theoretically grounded course, students learn core marketing concepts through the completion of integrative case studies and interactive class discussion. Specifically, students will learn how to apply strategies and tactics related to assessing market fundamentals as well as developing and implementing marketing strategy.