Course Schedule and Catalog
Course Schedule - Fall Semester 2018
MGMT 580 001 (CRN: 14394)
MARKETING
Long Title: MARKETING
Department: Management
Instructor: Putnam-Farr, Nell
Meetings:
2:15PM - 3:45PM TR MCN 312 (21-AUG-2018 - 27-SEP-2018)
2:15PM - 3:45PM TR MCN 312 (23-OCT-2018 - 4-DEC-2018)
Session: MBA Full Term Fall
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 65
Section Enrolled: 59
Enrollment data as of: 21-MAY-2022 1:44AM
Final Exam: GR Course-Dept Schedules Exam
Description: Introduction to the key concepts underlying the function of marketing and its interaction with other functions in a business enterprise. Explores marketing's role in defining, creating, and communicating value to customers. Primarily case-based with capstone simulation exercise, providing a foundation for advanced course work in marketing. Required for MBA.