Course Schedule - Fall Semester 2018

     

MGMT 686 002 (CRN: 14150)

MARKETING RESEARCH

Long Title: MARKETING RESEARCH
Department: Management
Instructor: Porter, Constance E.
Meetings:
7:30AM - 12:30PM S MCN 217 (25-AUG-2018 - 25-AUG-2018) 
1:30PM - 6:30PM S MCN 217 (8-SEP-2018 - 8-SEP-2018) 
7:30AM - 12:30PM S MCN 217 (22-SEP-2018 - 22-SEP-2018) 
1:30PM - 6:30PM S MCN 217 (6-OCT-2018 - 6-OCT-2018) 
Session: PMBA Second Year 4
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 36
Section Enrolled: 28
Enrollment data as of: 21-MAY-2022 1:10AM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: The objective of the course is to provide a comprehensive look at the marketing research process and the associated data collection techniques that can be used to collect information to better manage the marketing mix. Qualitative, survey-based, and experimental research designs will be discussed.