Course Schedule and Catalog
Course Schedule - Fall Semester 2018
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 686 002 (CRN: 14150)
MARKETING RESEARCH
Long Title: MARKETING RESEARCH
Department: Management
Instructor: Porter, Constance
Meetings:
7:30AM - 12:30PM S (25-AUG-2018 - 25-AUG-2018)
1:30PM - 6:30PM S (8-SEP-2018 - 8-SEP-2018)
7:30AM - 12:30PM S (22-SEP-2018 - 22-SEP-2018)
1:30PM - 6:30PM S (6-OCT-2018 - 6-OCT-2018)
Part of Term: PMBA Second Year 4
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 36
Section Enrolled: 28
Enrollment data as of: 20-APR-2024 4:23AM
Final Exam: GR Course-Dept Schedules Exam
Description: The objective of the course is to provide a comprehensive look at the marketing research process and the associated data collection techniques that can be used to collect information to better manage the marketing mix. Qualitative, survey-based, and experimental research designs will be discussed.