Course Schedule and Catalog
Course Schedule - Fall Semester 2018
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 684 001 (CRN: 14138)
BRAND STRATEGY
Long Title: BRAND STRATEGY
Department: Management
Instructor: Clark, Kathleen
Meetings:
7:30AM - 12:30PM S (20-OCT-2018 - 20-OCT-2018)
1:30PM - 6:30PM S (3-NOV-2018 - 3-NOV-2018)
7:30AM - 12:30PM S (17-NOV-2018 - 17-NOV-2018)
1:30PM - 6:30PM S (1-DEC-2018 - 1-DEC-2018)
Part of Term: PMBA Second Year 6
Grade Mode: Standard Letter
Course Type: Lecture/Laboratory
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 65
Section Enrolled: 26
Enrollment data as of: 26-APR-2024 4:19PM
Final Exam: GR Course-Dept Schedules Exam
Description: The Brand Management short course addresses important branding decisions faced by an organization. The focus of the course is on understanding how consumers, develop brand attitudes and behaviors and on developing a framework for planning and evaluating brand strategies.