Course Schedule - Fall Semester 2018

     

MGMT 684 001 (CRN: 14138)

BRAND STRATEGY

Long Title: BRAND STRATEGY
Department: Management
Instructor: Clark, Kathleen H.
Meetings:
7:30AM - 12:30PM S MCN 312 (20-OCT-2018 - 20-OCT-2018) 
1:30PM - 6:30PM S MCN 312 (3-NOV-2018 - 3-NOV-2018) 
7:30AM - 12:30PM S MCN 312 (17-NOV-2018 - 17-NOV-2018) 
1:30PM - 6:30PM S MCN 312 (1-DEC-2018 - 1-DEC-2018) 
Session: PMBA Second Year 6
Grade Mode: Standard Letter
Course Type: Lecture/Laboratory
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 65
Section Enrolled: 26
Enrollment data as of: 21-MAY-2022 1:02AM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: The Brand Management short course addresses important branding decisions faced by an organization. The focus of the course is on understanding how consumers, develop brand attitudes and behaviors and on developing a framework for planning and evaluating brand strategies.