Course Schedule - Fall Semester 2018

     

MGMT 681 002 (CRN: 14137)

MANAGING CUSTOMER PERCEPTIONS

Long Title: MANAGING CUSTOMER PERCEPTIONS
Department: Management
Instructor: Kalra, Ajay
Meetings:
1:30PM - 6:30PM S MCN 216 (20-OCT-2018 - 20-OCT-2018) 
7:30AM - 12:30PM S MCN 216 (3-NOV-2018 - 3-NOV-2018) 
1:30PM - 6:30PM S MCN 216 (17-NOV-2018 - 17-NOV-2018) 
7:30AM - 12:30PM S MCN 216 (1-DEC-2018 - 1-DEC-2018) 
Session: PMBA Second Year 6
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 36
Section Enrolled: 26
Enrollment data as of: 21-MAY-2022 12:05AM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: This course is designed to offer you an overview of the major principles of persuasion. The emphasis will be on developing a marketing communications approach that will fit into a firms’ marketing program. The course will cover how to set effective communication objectives, decide what to communicate and how to develop a message execution approach.