Course Schedule - Fall Semester 2018

     

MGMT 686 001 (CRN: 14088)

MARKETING RESEARCH

Long Title: MARKETING RESEARCH
Department: Management
Instructor: Porter, Constance E.
Meeting: 6:15PM - 9:30PM W MCN 406 (22-AUG-2018 - 26-SEP-2018) 
Session: PMBA Term I
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 36
Section Enrolled: 4
Enrollment data as of: 18-MAY-2022 8:27PM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: The objective of the course is to provide a comprehensive look at the marketing research process and the associated data collection techniques that can be used to collect information to better manage the marketing mix. Qualitative, survey-based, and experimental research designs will be discussed.