Course Schedule - Spring Semester 2018

     

MGMT 681 001 (CRN: 25223)

MARKETING COMMUNICATIONS

Long Title: MARKETING COMMUNICATIONS
Department: Management
Instructor: Depecik, Baris E.
Meetings:
7:30AM - 12:30PM S MCN 212 (13-JAN-2018 - 13-JAN-2018) 
1:30PM - 6:30PM S MCN 212 (20-JAN-2018 - 20-JAN-2018) 
7:30AM - 12:30PM S MCN 212 (3-FEB-2018 - 3-FEB-2018) 
1:30PM - 6:30PM S MCN 212 (17-FEB-2018 - 17-FEB-2018) 
Session: PMBA Second Year 1
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 64
Section Enrolled: 16
Enrollment data as of: 22-FEB-2024 6:28AM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: Marketing Communications is the Promotion “P” of the traditional 4 Ps of the Marketing Mix (Product, Price, Place, Promotion) as taught in marketing courses. In Services Marketing courses, they sometimes add three additional Ps (People, Processes and Physical Evidence) to the Marketing Mix (becoming 7 Ps) due to the intangible characteristics of services that add to the marketing challenges. In this course, we will focus on the concept of Integrated Marketing Communications. We will consider the unique situations of various organizations and the implications for the Integrated Marketing Communications (IMC) program. And we will discuss the IMC processes, media and tools and their roles in contributing to the success of the program. The tools available include Advertising, Direct Marketing, Interactive/Internet Marketing, Sales Promotion, PR/publicity, and Personal Selling. We will look at the various tools/media available and the strengths and weaknesses of each when applied to a given organization and its situation. Some organizations leverage all of these tools in their IMC programs while some will emphasize as few as one or two. That is because each organization’s situation (internally and environmentally) is unique.