Course Schedule - Spring Semester 2018


Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

MGMT 681 001 (CRN: 25223)


Department: Management
Instructor: Depecik, Baris E.
7:30AM - 12:30PM S (13-JAN-2018 - 13-JAN-2018) 
1:30PM - 6:30PM S (20-JAN-2018 - 20-JAN-2018) 
7:30AM - 12:30PM S (3-FEB-2018 - 3-FEB-2018) 
1:30PM - 6:30PM S (17-FEB-2018 - 17-FEB-2018) 
Part of Term: PMBA Second Year 1
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
Must be enrolled in one of the following Level(s):
Section Max Enrollment: 64
Section Enrolled: 16
Enrollment data as of: 14-JUL-2024 12:48AM
Additional Fees: None
Final Exam: GR Course-Dept Schedules Exam
Description: Marketing Communications is the Promotion “P” of the traditional 4 Ps of the Marketing Mix (Product, Price, Place, Promotion) as taught in marketing courses. In Services Marketing courses, they sometimes add three additional Ps (People, Processes and Physical Evidence) to the Marketing Mix (becoming 7 Ps) due to the intangible characteristics of services that add to the marketing challenges. In this course, we will focus on the concept of Integrated Marketing Communications. We will consider the unique situations of various organizations and the implications for the Integrated Marketing Communications (IMC) program. And we will discuss the IMC processes, media and tools and their roles in contributing to the success of the program. The tools available include Advertising, Direct Marketing, Interactive/Internet Marketing, Sales Promotion, PR/publicity, and Personal Selling. We will look at the various tools/media available and the strengths and weaknesses of each when applied to a given organization and its situation. Some organizations leverage all of these tools in their IMC programs while some will emphasize as few as one or two. That is because each organization’s situation (internally and environmentally) is unique.