Course Schedule - Spring Semester 2018

     

MGMT 685 001 (CRN: 25221)

GO-TO-MARKET STRATEGY

Long Title: GO-TO-MARKET STRATEGY
Department: Management
Instructor: Depecik, Baris E.
Meeting: 12:30PM - 2:00PM MW MCN 317 (12-MAR-2018 - 19-APR-2018) 
Session: MBA Term II
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 35
Section Enrolled: 20
Enrollment data as of: 22-FEB-2024 4:20AM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: An effective “Go-to-Market” strategy is a critical component of commercial success and building customer preference. This course is designed to build capability in the design and management of route-to-market channels. Students will gain understanding of the importance of customer-focused channel design, how to build channel power (and use it responsibly), and create a performance-driven channel culture.