Course Schedule - Spring Semester 2018

     

Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

MGMT 685 001 (CRN: 25221)

GO-TO-MARKET STRATEGY

Long Title: GO-TO-MARKET STRATEGY
Department: Management
Instructor: Depecik, Baris E.
Meeting: 12:30PM - 2:00PM MW (12-MAR-2018 - 19-APR-2018) 
Part of Term: MBA Term II
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 35
Section Enrolled: 20
Enrollment data as of: 21-JUL-2024 10:49AM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: An effective “Go-to-Market” strategy is a critical component of commercial success and building customer preference. This course is designed to build capability in the design and management of route-to-market channels. Students will gain understanding of the importance of customer-focused channel design, how to build channel power (and use it responsibly), and create a performance-driven channel culture.