Course Schedule - Spring Semester 2018

     

MGMT 686 001 (CRN: 25217)

MARKETING RESEARCH

Long Title: MARKETING RESEARCH
Department: Management
Instructor: Porter, Constance
Meeting: 2:15PM - 3:45PM MW MCN 314 (12-MAR-2018 - 19-APR-2018) 
Session: MBA Term II
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 64
Section Enrolled: 29
Enrollment data as of: 22-FEB-2024 5:01AM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: The objective of the course is to provide a comprehensive look at the marketing research process and the associated data collection techniques that can be used to collect information to better manage the marketing mix. Qualitative, survey-based, and experimental research designs will be discussed.