Course Schedule - Spring Semester 2018

     

MGMT 693 001 (CRN: 25214)

NEW PRODUCTS

Long Title: NEW PRODUCTS
Department: Management
Instructor: Cohen, Dinah
Meeting: 12:30PM - 2:00PM TR MCN 216 (16-JAN-2018 - 26-FEB-2018) 
Session: MBA Term I
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professionals
MBA for Professional Weekend
MBA - Executive Program
MBA
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 36
Section Enrolled: 19
Enrollment data as of: 3-DEC-2021 10:05PM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: Exploration of the critical role of new products within the corporation and in small businesses, focusing on consumer products. Discusses the critical steps in new product development from ideal generation to business analysis and cross-functional team management to product launch into the marketplace. Students will work in groups to develop their own new products and to prepare the key elements of a new product introduction. Repeatable for Credit.