Course Schedule - Spring Semester 2018

     

MGMT 880 001 (CRN: 25146)

STRATEGIC MARKETING

Long Title: STRATEGIC MARKETING
Department: Management
Instructor: Westbrook, Robert A.
Meetings:
8:00AM - 12:30PM F MCN 314 (5-JAN-2018 - 5-JAN-2018) 
8:00AM - 12:30PM S MCN 314 (20-JAN-2018 - 20-JAN-2018) 
8:00AM - 12:30PM F MCN 314 (2-FEB-2018 - 2-FEB-2018) 
8:00AM - 12:30PM S MCN 314 (17-FEB-2018 - 17-FEB-2018) 
8:00AM - 12:30PM F MCN 314 (2-MAR-2018 - 2-MAR-2018) 
8:00AM - 12:30PM F TBA TBA (16-MAR-2018 - 16-MAR-2018) 
8:00AM - 12:30PM S MCN 314 (31-MAR-2018 - 31-MAR-2018) 
8:00AM - 12:30PM S MCN 314 (14-APR-2018 - 14-APR-2018) 
8:00AM - 12:30PM S MCN 314 (28-APR-2018 - 28-APR-2018) 
Session: EMBA Term III
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Course Materials: Rice Campus Store
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA - Executive Program
Must be enrolled in one of the following Level(s):
Graduate
Section Max Enrollment: 64
Section Enrolled: 56
Enrollment data as of: 22-FEB-2024 4:15AM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: Introduction to the key concepts and perspectives underlying the function of marketing in a business enterprise. Emphasis is placed on strategic marketing issues and the formulation of marketing strategies. Includes value proposition; customer & market analysis; segmentation & targeting, product strategy; branding; pricing strategy; marketing channels; marketing communication and selling. Lectures and extensive analysis of marketing management case studies.