Course Schedule and Catalog
Course Schedule - Spring Semester 2017
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).Additional information available here.
MGMT 684 002 (CRN: 24405)
BRAND MANAGEMENT
Long Title: BRAND MANAGEMENT
Department: Management
Instructor: Clark, Kathleen
Meeting: (9-JAN-2017 - 25-FEB-2017)
Part of Term: MBA Term III
Grade Mode: Standard Letter
Course Type: Lecture/Laboratory
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: .75
Course Syllabus:
Course Materials: Rice Campus Store
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Section Max Enrollment: 36
Section Enrolled: 27
Enrollment data as of: 1-MAY-2024 6:59PM
Final Exam: GR Course-Dept Schedules Exam
Description: The Brand Management short course addresses important branding decisions faced by an organization. The focus of the course is on understanding how consumers, develop brand attitudes and behaviors and on developing a framework for planning and evaluating brand strategies.