Course Schedule - Spring Semester 2016

     

Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

BUSI 506 001 (CRN: 25315)

ADVANCED TOPICS IN MARKT. RES.

Long Title: ADVANCED TOPICS IN MARKETING RESEARCH
Department: Business
Instructor: Mittal, Vikas
Meeting: 10:00AM - 2:00PM F (11-JAN-2016 - 22-APR-2016) 
Part of Term: Full Term
Grade Mode: Standard Letter
Course Type: Seminar
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
 
Restrictions:
Must be enrolled in one of the following Program(s):
Doctor of Philosophy Business
Must be enrolled in one of the following Level(s):
Graduate
Must be enrolled in one of the following Class(es):
Graduate
Section Max Enrollment: 30
Section Enrolled: 7
Enrollment data as of: 28-MAY-2024 6:59PM
 
Additional Fees: None
 
Final Exam: GR Course-Dept Schedules Exam
 
Description: The purpose of this seminar is to examine recent work in, or relevant to, consumer research. We will select a set of topics to be considered over the semester, often triggered by a new article of particular interest or student interests. For each topic considered, a few articles will be chosen, and we will read and discuss those. Our goals will be to gain exposure to the latest ideas in consumer research and to develop research ideas. In particular, each week we should generate in class the design/idea for at least one new study in the focal topic area. Repeatable for Credit.