Course Schedule - Spring Semester 2016

     

Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

MGMT 688 001 (CRN: 23919)

BUYER BEHAVIOR

Long Title: BUYER BEHAVIOR
Department: Management
Instructor: Davis, Scott W.
Meeting: 6:15PM - 9:30PM W (11-JAN-2016 - 27-FEB-2016) 
Part of Term: MBA Term III
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA
MBA for Professionals
Section Max Enrollment: 65
Section Enrolled: 24
Enrollment data as of: 15-JUL-2024 6:36PM
 
Additional Fees: None
 
Final Exam: Final Exam Unknown
 
Description: Drawing on established theoretical frameworks of cognitive and social psychology, this course examines three aspects of consumer behavior: (1) individual, social and cultural influences on consumers, (2) psychological mechanisms of pre- and post-consumption processes such as decision-making and attitude formation and change, and (3) methodological issues in consumer analysis. Implications for strategy as well as marketing program design, measurement and execution are discussed. These topics will be studied through discussion of academic articles, cases and projects.