Course Schedule - Spring Semester 2016


Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

MGMW 597 001 (CRN: 23913)


Long Title: ICE ILE
Department: Management
Instructor: Cohen, Dinah
Meeting:  (8-JAN-2016 - 9-JAN-2016) 
Part of Term: PMBA First Year 5 (Weekend)
Grade Mode: Standard Letter
Course Type: Intensive Learning Experience
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 1.5
Course Syllabus:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA for Professionals
Section Max Enrollment: 65
Section Enrolled: 60
Enrollment data as of: 24-JUL-2024 10:57AM
Additional Fees: None
Final Exam: Final Exam Unknown
Description: The Ice Cream Game is a realistic, competitive game set in a Marketing Context. Student teams have a fixed budget to spend on Production and Advertising across each of three different time periods. They control: 1) How many different product types they offer (up to 4); 2) What specific raw material ingredient combinations make up those products; 3) How many units of each product type to produce; 4) What price to charge; 5) How much money to allocate to advertising (if any) for each product in each media; and, 6) How much to spend stressing each product attribute. All teams compete with each other for share, sales, and profit in a world composed of three segments which (may) differ in their preferences – thus each team’s strategy can definitely affect all the other team’s results. The game allows the student to apply what they have learned in Data Analysis, Marketing, Economics, Strategy, and Organization Behavior all in a world where both analysis and creativity are important ingredients in the recipe for success.