Course Schedule - Spring Semester 2016


Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

MGMW 580 001 (CRN: 23912)


Department: Management
Instructor: Boyle, Doug S.
Meeting:  (22-JAN-2016 - 13-MAY-2016) 
Part of Term: PMBA First Year 1 (Weekend)
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
Must be enrolled in one of the following Program(s):
MBA for Professional Extended
MBA for Professional Weekend
MBA for Professionals
Section Max Enrollment: 65
Section Enrolled: 63
Enrollment data as of: 24-JUL-2024 9:53AM
Additional Fees: None
Final Exam: Final Exam Unknown
Description: This course is built around the premise that providing superior value to customers is a central means of creating value for the firm’s stakeholders. The course focuses on marketing strategy – the strategic decision of what value to provide, how to provide it, and to whom. You will lean the importance of balancing effectiveness and efficiency through formulation, implementation, evaluation, and control of marketing mix programs directed at target segments.