Course Schedule - Spring Semester 2016

     

Meeting location information can now be found on student schedules in ESTHER (for students) or on the Course Roster in ESTHER (for faculty and instructors).
Additional information available here.

MGMT 880 001 (CRN: 23900)

STRATEGIC MARKETING

Long Title: STRATEGIC MARKETING
Department: Management
Instructor: Westbrook, Robert A.
Meeting:  (8-JAN-2016 - 30-APR-2016) 
Part of Term: EMBA Term II
Grade Mode: Standard Letter
Course Type: Lecture
Language of Instruction: Taught in English
Method of Instruction: Face to Face
Credit Hours: 3
Course Syllabus:
 
Restrictions:
Must be enrolled in one of the following Program(s):
MBA - Executive Program
Section Max Enrollment: 60
Section Enrolled: 56
Enrollment data as of: 15-JUL-2024 6:16PM
 
Additional Fees: None
 
Final Exam: Final Exam Unknown
 
Description: Introduction to the key concepts and perspectives underlying the function of marketing in a business enterprise. Emphasis is placed on strategic marketing issues and the formulation of marketing strategies. Includes value proposition; customer & market analysis; segmentation & targeting, product strategy; branding; pricing strategy; marketing channels; marketing communication and selling. Lectures and extensive analysis of marketing management case studies.